When doing research as to how to brand yourself as an artist, you’ve probably encountered suggestions to build up an email list.
This sounds great, in theory. Of course it would be great to send out an email to hundreds of potential buyers showcasing your artwork.
But how the heck do you get people on your artist email list, anyway?
In this article, we’re giving you some key strategies for building an inbox audience.
Once you’ve made your way through this article to garner an understanding as to how to build your list, make sure to check out this helpful article that tells you exactly how to actually utilize that list to its fullest advantage.
Are you ready to build up a crowd and see more sales for your artwork?
Of course you are!
Call Upon Your Core
As an artist, sometimes it can feel awkward to ask people for support. You don’t want to jeopardize relationships and come off as asking for too much.
But here’s the deal. When building an artist email list, you have to call upon your core friends and family to get started.
Believe it or not, people actually want to support you as an artist. It’s just in your head that you think they don’t.
The great thing about an email list is that there is very little obligation on the part of the recipient. After all, if they don’t feel like reading what you have to say, they can always just avoid opening the message.
Be genuine in your request to add these people to your artist email list. Tell them how much it would mean to you, and promise that you won’t flood their inbox with irrelevant material. If you send out just one or two emails per week (which is what we recommend), people will appreciate your invitation to explore art!
And then, if they compliment your content, encourage them to invite their own core to sign up as well!
Email Opt-In On Your Artist Website
When people reach your artist website for the first time, chances are they won’t be ready to buy.
But they arrived at your website in the first place for a reason. They were interested in your art! So you have to capture them.
Put an opt-in for your artist email list on your homepage, and even consider a pop-up window.
We know — this sort of aggressive marketing strategy can be scary for artists. But if someone is going to leave your site without buying anyway, why not give them your best shot?
Utilize Your Social Media Bio
One of the most popular methods for modern artists to receive traction for their work is through social media.
While followers are important, many people will just follow you with no intention to buy.
That’s why when your work reaches strangers (through hashtags or targeted ads), you don’t want them to just follow you. You want them to give you their information as well!
An easy way to do this is to put a subscription link to your artist email list in your bio.
A great way to implement the link is through platforms like LinkTree or TapMyBio that allows you to put multiple links in one bio.
Don’t miss out on the opportunity to use social media to generate ‘hot leads’ through your artist email list!
We’re going to let you in on a little secret that all great marketers know: People respond to incentives.
So, you want people to join your email list? Give them a reason to do so.
This could include things like:
● 10 – 30 % off their first purchase of your artwork (most effective)
● A personal Q & A with you, the artist
● Insider access to your art process
When people feel like they are getting something in return for signing up, they’ll be much looser with giving you that all-important email address.
And if you offer a discount on their first purchase for signing up, they’ll already be primed and eager to buy!
Even though it may not seem like it, an artist email list is one of the most powerful tools you can use as a visual artist.
Don’t believe us?
Let us prove it to you.
Here at Gallerima, we have a newsletter of our own that promotes our artist’s content. And we see tons of conversions every week from people buying over email.
And we have even better news for you.
You can be one of the artists promoted in our emails!
That’s right — when you’re listing on our platform, we do the heavy lifting of marketing for you.
The catch? There isn’t one!
All you have to do is apply as an artist at Gallerima by clicking here.
If we love your art, we’ll list it, promote it, and sell it! Apply today, we’re excited to get to know you as an artist!