As an artist in the 21st century, it’s more important than ever to brand yourself in order to set your work apart from the pack.
In a competitive art landscape, one of the most powerful tools available to you for increased exposure is content marketing.
And a key element of a content marketing strategy is blogging.
You’ve probably heard of this strategy, because everyone is doing it. Heck, you’re reading a blog post right now!
So how do you create blog posts that stand out?
What should you talk about?
How should you structure a post?
In this article, we’re answering all that and more. You’ll come away with the perfect formula for how to create an awesome artist blog, so that you can transform traffic into sales!
Let’s dive right in.
Starting an Artist Blog
You might be thinking to yourself:
Starting a blog sounds great and all, but where do I even start?
That’s a great question. The first thing that you’ll need is an artist website. If you haven’t created one yet, it’s easy to do with platforms such as Squarespace, Wix, or Weebly.
When setting up your artist website, it’s easy to include a blog page where you can create new posts to share with the world.
The best platform for blogging will always be WordPress, but those sites take some technical prowess (or the hiring of a developer) to set up. Luckily, the platforms listed above will provide more than enough functionality for your needs.
What to Blog About As An Artist
There are tons of artist blogs out there on the internet, all of which are competing for traffic.
Therefore, it’s extremely important that you pick a niche and stick to it. If your work is primarily rooted in abstract expressionism, for example, then blog about that.
This is because it’s simply too competitive to rank on the first page of google if you’re writing about all things art. Instead try narrowing it down, while keeping the umbrella spread just wide enough to allow for varying topic ideas
Some things that you could talk about include:
- Your process in creating artworks
- The challenges and triumphs you face as an artist
- Works or pieces that inspire you
- Art culture in your area
- Art history and contemporary trends
Keep in mind that the hardest part of blogging is coming up with topic ideas. You should take some time to brainstorm 10-15 eye-catching headlines to get yourself a healthy head start.
And the good news is, you don’t need to be blogging all that often. Once or twice a week will suffice. Just make sure to stick to a regular schedule, and shoot for between 500-1,000 words per post.
How to Construct An Artist Blog Post
You’ve now learned how to start an artist blog and what you should be writing about through the marketing medium.
But how should you go about formatting a post, anyway?
Follow these best practices:
- Pick a keyword: Type ‘keywordtool.io’ into your browser for a free tool for finding keywords. Search terms that are relevant to your niche, and then pick one out to structure your post around. The keyword should appear anywhere from 5-10 times as organically as possible. This will allow the post to show up in a google search; so make sure to include it in the headline.
- Be engaging: When it comes to writing an artist blog post, the best thing you can do is take on a casual tone that connects with your reader. Throw everything you learned in high school english class out the window; this isn’t an academic paper you are writing. Feel free to use the ‘I’ pronoun and express your wit, people respond to engaging content!
- Include Images: There should be pictures of your relevant artworks spliced throughout your artist blog posts to make the content more readable and exciting. As a pro tip, include a link to pictured pieces in the caption. If someone likes what they see, they might just clink the link and buy it!
- Use Variation: Giant blocks of text aren’t easy to read online. Use short 2-3 sentence paragraphs, sub headlines, bullet points, number lists, and bolded / italic text so that readers keep interest and keep on scrolling down the page.
- Link to Stuff: Your blog posts should include internal links to artworks and pages on your website. You could also link externally to other art-related websites, which helps to train google what niche you’re operating in. That will allow you to rank higher in searches.
- Call to Action: At the end of the blog post, it’s super important that you include a Call to Action that explicitly instructs readers how they can purchase your artwork. Use an internal link and say “click here.” People need to be instructed exactly what to do — don’t miss the opportunity to make your pitch!
We hope that this article has been helpful for you in giving you a formula for constructing an awesome artist blog that will lead to sales of your work.
We just mentioned how important a Call to Action is, and here’s ours:
Gallerima is the best place for artists to list and sell their work!
Here at Gallerima, we take on all the heavy lifting of content marketing for you. We frequently publish blog posts on the Gallerima Magazine that drives traffic to artists listed on our site.
Sound too good to be true?
Great artists are the lifeblood of our thriving online art marketplace, and we want to help you out. And the best part? It’s super easy to apply.
Click here to fill out your application today and reach a worldwide audience of avid art collectors who buy art on our platform every day!
If we love your art, we’ll list it. Don’t miss out on this awesome opportunity!