When it comes to marketing your artwork online, there are a lot of different things to consider.
But as an up-and-coming artist, you know that marketing is important. While it may not be your favorite part of the art business, it’s important that you are doing everything you can to stand out in a highly competitive online art landscape.
One way to do so is through the creation of a great visual artist promo video, which can serve as a great means of engagement with your fans.
In this article, we’re taking you through everything you need to know about making the best visual artist promo video possible so that you can set yourself apart from the past.
It’s time to put on your director hat to promote your art!
What Equipment Will You Need?
To shoot a visual artist promo video, you don’t need a studio, floodlights, or super-expensive camera to pull it off.
Here’s what you will need:
- Camera: Obviously, the nicer camera you can get, the better. If you don’t have one of your own, ask friends if you can borrow one for the day or rent a camera through a local retailer. Usually a day rental for a nice video camera will be between $50-$100.
- Your Art: You’ll want to collect your favorite pieces and have a place to display them. Usually minimalist settings are best — even if it means clearing your apartment walls for the day to make space for your own work!
- Video Editing Software: Like Adobe Premiere Pro or Final Cut Pro. If you aren’t confident in your video editing abilities, you can always send the raw footage to a freelancer online and have them edit the video for you.
If you aren’t much of a videographer, you could incur some costs in renting equipment, paying an editor, and even renting out a space to shoot the video (if you wish to do so).
Make sure to set a strict budget for yourself and stick to it. But remember, this video is an investment: it’s something you’ll be able to use for years to come to showcase yourself as an artist. So make sure you do it right!
What Should Appear in Your Visual Artist Promo Video?
So — you’ve gathered your equipment and your artwork, and you’ve settled on a location to shoot your video.
Now you need to consider the storyboard for putting this whole thing together.
The best visual artist promo videos run anywhere between 2-4 minutes. If you go shorter, you’re unlikely to be able to fit in everything you need, and if you go longer, you run the risk of your viewership losing interest.
At minimum, these are the elements that should appear in your video:
- Footage of Your Work: Crisp shots of your favorite works beautifully displayed. Keep the cuts quick — showcasing your unique style and theme as an artist with sleek shots.
- Music: Choose music that speaks to your style as an artist. Don’t overthink the music’s relationship to your art — just go with a tune that feels authentic to your personality.
- You, On Camera: Talking about your process as an artist, what inspires you to make art, and how you got started as an artist. This is an opportunity to get people some quality face-time with you so that they feel like they know you better as a whole person.
You can also include extra bonus footage such as:
- You Making Art: Show yourself painting (or whatever medium you work in). You could also do a time lapse with an overhead shot of you making a piece of art from start to finish, but note that this is going to take a little bit more planning.
- Locations That Inspire: Take some footage of places that have inspired you to make art. Show yourself in these places, and help your viewer to recognize why they’re important.
What to do With Your Visual Artist Promo Video
After you’ve shot your video and edited it beautifully, it’s time to share it with the masses.
While the video is likely going to be too long to post in full on Instagram (maximum video duration is one minute), you should tease your favorite section of it and post it on social platforms with a link to the full video in your bio.
On Twitter and Facebook, you might be able to post the whole thing. Still, make sure you have a call-to-action in the caption to drive people to your website.
If you love the way your video came out, pin it to the homepage of your artist website. This will serve as a great introduction to people encountering your work, and lead them to clicking around the site in search of the pieces that stuck out to them.
Conclusions – Learn From Your Peers!
If you’re looking for some outstanding examples of visual artist promo videos for ideas, check them out here.
It’s important to learn from your peers! Emulating what others are doing isn’t copying, it’s research. After all, doesn’t all art build off of other art, anyway?
And if you’re reading this, you’re probably serious about growing your brand as an artist.
You should apply to be an artist on Gallerima!
Here at Gallerima, we’re dedicated to helping up-and-coming artists gain exposure for their work through connecting them with a vast pool of online art buyers.
And if we truly love your work, you could be featured on the Gallerima Art Story Youtube Channel — we’d love to help you bring your visual artist promo video to life!