So—you’re an artist looking to sell your artwork.
You’ve been putting in a ton of time and effort cultivating pieces that speak to your unique story, style, and personality, and you’re finally ready to bring them to market.
However, finding where to sell your art isn’t always an easy task.
You want to make sure that you are selling to people who will truly value your work, as well as get your fair share as the creator.
Here’s the good news: there are several awesome channels for selling your artwork in 2021. With the emergence of online platforms and an increased focus in the art industry on supporting local artists, you have greater access than those who have come before you.
In this article, we’re giving you some suggestions as to where to sell art.
We’ll also spell out the benefits and drawbacks of each selling channel so that you can make sure to find the right marketplace for your pieces.
Are you ready to take the next step in your career as an artist?
Let’s show you where to sell your art in the modern age!
Selling Your Art Locally
One of the best steps you can take as an artist is establishing yourself in your local community.
By selling local, you can get people talking about your artwork and generate natural leads without having to do all the marketing yourself.
So, where can you sell your art locally?
Coffee shops, cafes, and museums in your area might be looking to put up-and-coming artists like you on display.
To make a good impression, make sure you have written a powerful artist statement and artist biography.
The more professional and confident you appear with your portfolio, the better chance that someone will be willing to sell your art.
Remember—not everyone is going to want to sell your art. A rejection doesn’t mean that you’re not good enough, it just means that the opportunity will present itself elsewhere.
And besides, even the rejections serve value. Getting your name out into the community is never a bad thing. Who knows—that coffee shop that rejected your initial pitch might be interested down the road if they are moved by your portfolio.
There are, of course, some negatives to selling your artwork locally.
First off, you’ll be reaching a smaller audience. Not only will your art be exclusively exposed to those in your community, but it can also be hard to create conversions.
Conversions mean that while someone might enjoy looking at your piece of art in a coffee shop, that doesn’t necessarily mean that they will be provoked to buy.
Sell local, but make sure not to put all your eggs in that one basket. Diversifying is of utmost importance if you want to sell your art in 2021.
Sell Your Art on Social Media
Selling your art on social media combats the primary problem with local art selling: you will reach a much larger audience, especially if you have a significant following.
Also, you won’t be sharing a cut of the proceeds with the coffee shop or art dealer — as all the money is funneled directly into your bank account.
When it comes to putting your art up for sale on platforms like Instagram, Facebook, Pinterest, and others, writing a great art description is vital to increasing sales.
It’s not enough to just execute a piece of artwork, people want to know the story and your process behind the piece.
While you’re sure to garner some attention on social media for your artwork, there are some negatives that come along with it.
First off, the landscape is very competitive. People’s timelines are being bombarded with different products every day, and it can be difficult to make your art stand out amongst the crowd.
Additionally, social media doesn’t provide you, the artist, any protection. You should always be paid before you send out a piece of art to ensure that you receive payment.
Even with these drawbacks, it’s a good idea to have some sort of presence (and art available for sale) on social media.
When you sell your art on social media, there is always the potential for shares. Also, you can reside in the subconscious of avid scrollers (just like big companies!)
So when someone does finally decide to buy a piece of art, you might be at the forefront of their mind.
Sell Your Art in a Reputable Online Marketplace
It’s not easy to stand out in the online art marketplace.
That’s why pairing up with a reputable online retailer that can get your artwork in front of people that are actually looking to buy art can make a huge difference.
Selling your art at a coffee shop or social media is like shooting in the dark, in many ways.
Sure, you might reach a large audience, but not necessarily the audience you want.
By utilizing an online art marketplace like Gallerima, you can tell your unique story, reach a global audience, and join a thriving art collaborative of artists just like you.
All you have to do is register an account, tell us a little bit about yourself and your art, and we’ll get back to you with a decision about whether or not we’d like you to sell on our platform.
Gallerima is awesome for the artist for three primary reasons:
- Protection: Payment is guaranteed with our escrow system.
- Audience: Not only will you be reaching a global audience, but you will also reach people that are actually looking to buy art today.
- Respect: We take pride in working with our artists by supporting their needs. We want you to make a living off your art, not just scrape by!
If you’re looking for the best place to sell your art in 2021, apply to join as an artist at Gallerima today.
We can’t wait to see what you’ve got for us!